A high end fashion shoot is not something you think about when someone mentions cement. This clever use of cosmetics imagery was perfect for Blue Circle's Anticrak Cement. Retouching this job was quite a relief from the usual pictures of cement bags and builders.

As well as advertising in trade press a beautiful direct mail campaign was also sent out.

Please use the arrow to see the before and after photoshop work.

Ariel Packshots, CGI and retouching. All of the packs were modelled, rendered and then retouched.