The toolkit was designed to promote Baileys in travel retail during the festive period in a 'feminine playful way that reflects modern womanhood'. Liqueurs are seen as indulgent and relaxing ideally matching the state of mind before travelling away on holiday. This was an opportunity to create an exuberant immersive experience.

The key experiential touchpoints were all visualised for a deeper understanding of how all the elements sat together before they were put into the tooolkit.

Here are some sample pages...