For Hollywood bowl's relaunch the agency was asked to create an inspiring new generation of ten pin bowlers. We designed a new look and feel for Hollywood Bowl and created four new characters. I was tasked with creating all the characters in 3D for toolkit that was to be used across the website and bowling alley communications.

Having created the characters in 3D the next step was to develop each balls' personality using the brands positive energy and playful nature. Big Red is straignt down the line and strikes with a ‘why the hell not’ kind of attitude. Queen Strike is the super mum and champion of family fun. Bounce is the fun have-a-go prankster with boundless energy whilst his sister, Lucky Lefty, brings style to the lanes with her edgier tone and youthful twang.

A range of communications were produced from online and print promotions, posters and leaflets to on‑site signage, as well as the toolkit on how to create further branded messaging.

For the 2nd stage brand refresh the layout of the communications were also looked at to provide a unique and impactful platform whilst keeping the fun and energy. We also expanded the possibilities by having the pins as characters. We created a range of communications from promotions, posters, leaflets and signage, as well as the toolkit document on how to create further branded messaging.