Finding the perfect gift for your loved ones at Christmas time is always challenging. Amongst all the clutter of gadgets competing for attention we knew we would have to create an emotional connection that puts cameras at the top of shoppers minds when they are picking their gifts.

'More than a gift' was a simple idea making sure Nikon was not just taking photographs but creating a future full of memories. The fully integrated campaign was run across, TV, print, digital and in‑store.